The man who invented pop-up ads, has officially apologised to the world

The man who invented pop-up ads has officially apologised to the world. Ethan Zuckerman was the man behind one of the most hated forms of advertising in the late 90s. Zuckerman believes that “advertising is the original sin of the web” and that “the fallen state of our internet is a direct, if unintentional, consequence of choosing advertising As the default model to support online content and services.” ‘I’m sorry. Our intentions were good.”

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